With a duration of six days, the programme combines presentations, case studies, panel discussions and visits, and as part of the faculty there is the participation of Jon Azua, president of the Advisory Council, Iñaki Peña, responsible for the area of Entrepreneurship and Mikel Navarro, senior researcher at the area of Clusters, Regional Development and Innovation at Orkestra.
Founded in 2007, the Basque Chair of Competitiveness at China Europe International Business School (CEIBS, Shanghai) aims at providing global experiences and knowledge about important competitiveness-related issues to the business community interested in the Chinese and Basque economies.
An important commitment is to build mutually beneficial relationships with private and public institutions, and to undertake selected outreach and economic development activities that enhance the lives and productivity of Basque and Chinese business and social communities.
The Basque Chair of Competitiveness at CEIBS, sponsored by SPRI, is held by Prof. Jon Azua.
All the information about the curse can be found in www.orkestra.deusto.es/bcc
In recent years, the competitive landscape of the Chinese economy has experienced remarkable changes that have called the attention of many global institution and business leaders. The Chinese market has experienced substantial economic growth of 8%-12% during the new millennium. While the exploitation of new business opportunities spurs Chinese economic growth, this expansionary period raises several concerns. Not all economic regions and industry sectors are growing at the same pace; furthermore, intra-industry and intra-country growth rate gaps are getting larger, or at least they have not diminished recently. In addition, firm entry strategies in the Chinese market do not follow the same pattern and being competitive “in/from” China is ambiguously understood.
Gaining a sound understanding on how to enhance the competitiveness of firms, industries and regions is fundamental to succeed everywhere. Public and private institution decision makers must be aware of the “glokal” competitive framework. A Chinese proverb quotes as follows: “Dig the well, before you are thirsty”. Before reaching a final entry decision in the Chinese market, it is highly recommended to understand the Chinese culture, business behavior and institutional relationships among different players. This includes the role played by public institutions with foreign companies, the local legal framework, and relationships with different stakeholders (i.e., corporate governance, employees, suppliers, customers, competitors, etc.). A framework that allows us to identify and understand all these complex relationships is useful tool to be more competitive “in/from” China.
By amendiboure @ 16:55 :: 60 Views